Significance of rich snippets

If you check out the search results with an Rich snippet, those are more appealing than the regular listings.
For Google, it’s an webpage that has some content around baking a cake without an oven, and a video embedded in it.
But once you add a structured markup to the page, Google can better understand your content. It will display more relevant results to searchers.
Even though rich snippets don’t affect site rankings, they will still increase your organic click-through-rate (CTR).
For example, a user searches for a question “bake a cake in but an hour”. Google can quickly show you the result that match the search requirement.
Since it fits into an user’s search requirement, they’re going to immediately click on the link.
And since they need already seen a snippet of the knowledge , they’re less likely to urge disappointed.
Thus, they’re going to stay longer on the webpage and reduce your website bounce rate.
That is the whole meaning of utilizing rich snippets.

Do rich snippets help SEO

Rich snippets won’t be considered as a ranking factor by Google. But no matter that, it can have various additional SEO benefits. Here’s how:-

• Increases CTR
  Search results enriched with additional information can drive higher CTR, which suggests more traffic to your website.
  Besides, high CTR is seen as a good signal and a crucial ranking factor for SEO.
• Grabs the attention
  I’m sure you’ll agree that rich snippets with graphic images are eye-appealing. Undoubtedly, they appear better than regular listings and, thus, immediately get more attention from users.
  Your visitors will know what you are doing and may even see ratings/reviews right within the snippet.
  This way, you’ll pre-qualify the traffic and earn SEO benefits from it.
• Gives relevance to your content
  With the proper code, any sort of content can get an rich snippet.
  For instance, if the search engine detects that the look for a term ‘plum cake’ is said to a subject say ‘bakery,’ a site that uses ‘recipe’ in its structured code will be given more relevance within search results than an site that hasn’t.
• Makes your website search-friendly
  Trying to rank for rich snippets make your website friendlier to the program .
  It increases your chance of getting ranked for other Google features that are hooked in to schemas and structured data.
  That includes voice search, Google Maps, and Google Assistant, to call a couple of .