You can do so much with landing pages!

A Landing Page is an initial page where a user lands on after clicking a link on social media, a link in the email or an ad. It’s the place where a visitor lands and sees a direct message from the website owner.

Grow your email list
Sell your products
Increase Leads
Get more clients or customers
Grow your income
But, how to create a free landing page?

To create a landing page, you can try to design and code one yourself or use a software that makes it simple and easy. If you have the coding and design chops, it’s a cheaper, yet slower, way to go.

There are a number of landing page builders on the market, though. I highly recommend you use one – it will make your life easier. If you’re serious about building something special with your landing page, the small monthly investment in software is worth it simply for the time and effort it will save you. You can focus on the actual marketing of the landing page instead of wasting time building one.

Building the landing page is simple if you sign up for a service. You can start from one of over 100 page templates or you can start from scratch. Either way, you’ll have complete design flexibility to edit elements on the page, remove elements you don’t want, add new elements you think are missing, and create alternative versions to test all of those elements’ effect on conversion rates.

Below are the tools that I keep hearing consistently good things about:
Instapage – https://www.instapage.com/
Unbounce – http://unbounce.com/
Kickofflabs – http://kickofflabs.com/
Wishpond – https://www.wishpond.com/
ClickFunnels – https://www.clickfunnels.com/
ConvertKit – https://convertkit.com/
DropFunnels – https://dropfunnels.com/
WordPress generic landing pages

My advice for building is to start simple and then test elements along the way (if you have critical mass of traffic). Every promotion is different but some common techniques go as follows:

Use a powerful headline – this is often the first impression so pack a punch
Offer 2-3 benefits – this will vary but tell people why they must have your product. You can also say why not having your product will adversely affect them – the negative benefit.
Use a simple form with only a few fields to reduce friction
Don’t use “Submit” for your button. Customize it to the campaign so it speaks to the visitor.
Use high-quality images that relate to the page in some way. Don’t use vague imagery. Make it tie in with the page’s message. If you use human Images, have them doing something related to your page, smiling, or looking in the direction of your CTA button (people usually look where other people are staring, so use this to get them looking at your CTA)

Include testimonials/reviews when appropriate. Don’t when they’re not.
Test everything. I just listed might be off target for your landing page. Make sure you test variations of the page so that you can figure out what works for your specific use case!