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Let me share with you list topics that come under Digital Marketing. Email Marketing SEO SMM Affiliate Marketing Video Marketing Blogging Website Planning & Creation Facebook Marketing Mobile Marketing Google Adwords, know as PPC Twitter Marketing Instagram Marketing Pinterest Marketing Linkedin Marketing Google Analytics Content Marketing Freelancing Online Lead Generation ORM(Online Reputation Management)

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Facebook Marketing

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Facebook marketing is about businesses creating a relationship with the users through their business pages. Statistics show that average Facebook user logins for at least an hour a day, so for a business organization to establish itself as a brand Facebook is a great platform. You need various strategies to connect better with audiences. It is not just creating a business page but trying to engage with the audience better on it. Now there are two ways you can do marketing on Facebook, one way is to buy Facebook ads and get the promotion while the other way is the organic way. Facebook marketing in an organic manner takes time and effort but it surely delivers the result. Facebook marketing is a series of actions done on the corresponding social network with the intent of finding and driving target traffic somewhere else (to the website/ landing page/ community itself/ offline shop, etc.) Driving traffic is usually the main goal of Facebook marketing. There are several tools for doing that, that can also be referred to as Facebook marketing. They are: facebook ads (targeting audience by interests, demographics, location, etc.) facebook pages (communicating with the audience and building brand image, customer support/education/entertainment) mass following (introducing the company/brand to the audience) facebook events (introducing the company/brand to the audience, building company/brand expert image) facebook communities (communicating with the audience) facebook search (competitors and market analysis) bloggers (brand ambassadors), etc.

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Recent

About me

digitalcave

I’m Anudeep Kundam I am a Digital Marketing – SEO Consultant from Hyderabad, India, working with multiple start-ups to boost their social media and organic presence in terms of SEO & content marketing. I have an experience of 7+ years in SEO & Digital Marketing field. I have good knowledge of Digital Marketing terms like Social Media Optimization (SMO), Search Engine Optimization (SEO), Local SEO, Mobile SEO, Facebook marketing, Google Adwords, Search Ads, Display Ads. Leading SEM activities like keyword research and expansion, improving account structures, creating, analyzing and optimizing campaigns by improving Quality Score & landing page optimizations, ad copy & bid optimizations, conversion optimizations, etc.Continuously monitoring marketing trends and the competitive landscape. Create marketing campaigns and strategies to exploit market opportunities. Ability to deliver in ideation and implementation of SEO & social media activities like individual posts and campaigns, running Facebook ads, Display Ads. I was motivated by many bloggers and was prepared to begin my own blog. I really like to educate folks around me who are interested in digital marketing, it provides me with a lot of inner happiness.

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HOME Recent SEO

Why title tag is important

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Title tags are used in three key places that show information to the user about your web-page: (1) Search engine results pages (SERPs) (2) Web browsers (3) Social networks. 1. Search engine result pages – in search engine result page your title is deciding factor how the web-page look like to in SERP to visitors or users. 2. Web browser – in the web browser your title is visible at the top of the browser tab, it something like placeholder of you web-page. 3. Social network – when you were sharing your article on social networks, the social networks can fetch your title tag to show as a social snippet. the following example is a snippet from Facebook, and this is one of our articles. Title Tag Checklist: When you’re writing your title tag, what do you need to know some factors about the title tag? Here’s a quick checklist with some tips on how to write optimized title tags: Length: Title tags should be a maximum of 70 characters long, including spaces. Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you’re working in a language that reads right-to-left, then it is reversed, and it would be least important to most important. Keyword Separation: Use pipes or dashes or comma to separate relevant (keyword) phrases.

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What is on-page & off-page SEO optimization?

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SEO a practice of optimizing our site to acquire organic or un-paid traffic in the search engine result page. It’s a technique used to put a website or blog at the top position of the search engine result page. As we all know the SEO can be divided into two categories On-Page Off-Page On-Page Optimization is the most important and complex part of search engine optimization. On-Page Optimization refers to factors that have an effect on our website or web page listing in natural search results. On-Page SEO Factors Title tag Domain & URL Meta Keyword Keyword Density Meta Description Unique Content Alt attribute for Image Sitemap H1, H2 tags Keyword in URL Bold or Strong W3C Validator Do follow and No-follow Internal Links and External Links Off-Page SEO techniques: Social media engagement Social Bookmarking Sites Forum submission Blog Directory submission Article submission Question & Answer Video submission Image submission Ping submission Classified submission

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What is SERP (Search Engine Result Page)?

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When you run an internet search for a particular service or product, the results page is known as a SERP. SERP(Search engine outcomes pages)basically two types : Organic results Paid results Major search engines, like Google and Bing, have advanced algorithms that are utilized to rank the natural results that look in their results. There are thousands, and no one really understands what’s included in the ranking of web pages, although incoming links to the website are known to be among the factors. Besides the webpage results, there’ll also be additional components that may comprise implied refinements for the research itself, maps, pictures, definitions, or advertisements. An adequate SEO could ensure a better position (result) for a blog post which is the core match every optimizer attempts to play best. Better articles, better keywords, and far better authority hyperlinks used to result from the match of the SEO upon the material which gets quick index in the knowledge chart and get ready to look at the SERP as per audience search using the keywords that are used in the content. So, SERP Ranking at SEO is a fairly game you could enjoy the best result if your SEO is appropriate and outcome stands 1st or even 2nd or 3rd from the 1st SERP.

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What is Crawling in SEO

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Crawling is the process performed by search engine crawler when searching for relevant websites on the index. For instance, Google is constantly sending out “spiders” or “bots” which is a search engine’s automatic navigator to discover which websites contain the most relevant information related to certain keywords. So there are basically three steps that are involved in the web crawling procedure. First, the search bot starts by crawling the pages of your site.Second, it continues indexing the words and content of the site.Third, it visits the links (web page addresses or URLs) that are found in your site. When the spider doesn’t find a page, it will eventually be deleted from the index. However, some of the spiders will check again for a second time to verify that the page really is offline. The first thing a spider is supposed to do when it visits your website is to look for a file called “robots.txt”. This file contains instructions for the spider on which parts of the website to index, and which parts to ignore. The only way to control what a spider sees on your site is by using a robots.txt file. All spiders are supposed to follow some rules, and the major search engines do follow these rules for the most part. Fortunately, the major search engines like Google or Bing are finally working together on standards.

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HOME SEO

What is SEO & Why is it so important

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SEO stands for search engine optimization or sometimes referred to as search engine marketing. Businesses that have online presences must ensure that their products or services are being seen on the web and this is where SEO efforts come into play. The goal of SEO efforts is to make your website, or specific landing page on your website, display when a specific search query is entered into a search engine (Google, Bing, etc.) by a customer or user. The higher up the list your website is, the better chance you have of getting people onto your site and interested in your products or services. If a company’s site is displaying regularly or in top positions for relevant customer search queries then the company will have a better chance at either selling more products, increasing leads, or converting prospects into clients. SEO can have many different goals and the efforts all depend on the goals of the individual business. How SEO Works SEO is keyword-oriented and there is no SEO technique without keywords. Also, choosing the right keywords depends on your competitor’s keywords as well. You don’t want to go too crazy with it, you want to choose keywords that have medium competition but people are still using them in the search. For example, if your website is advertising an event management company in Punjab you don’t want to use the keyword “The event management company ” because this will be a high competition keyword, instead, you want to use keywords like “ Punjab event management company ” or “ event management company in Punjab ” which despite being a medium competition keywords are strongly relevant to your website. Once you have chosen the right keywords the SEO process can be started. Google’s algorithm for positioning websites in the search results is a secret for everyone except for Webmasters, they know what factors it is using to rank your website higher or lower in the search results. Another reason why SEO is so important is Google algorithm updates like Panda and Penguin designed to “destroy” websites which are using wrong SEO tactics and spam. Staying ahead of these updates means keeping your website always relevant and trustworthy.

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HOME SEO

How to increase website traffic organically

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One should take care of both on-page as well as off-page optimization of the website.Before going into off-page factors I would suggest having quality content on your website. The most important On-Page Optimization SEO Tips are: Optimized meta titles and descriptions Use Proper URL Structures Should have User-friendly navigation (breadcrumbs, user sitemaps) Optimized internal links Text Formatting (use of h1,h2,bold etc) Image optimization (image size, proper image names, use of ALT tag) Create top quality fresh content (This is always the most important SEO factor!) Add External links (no broken links or links to ‘bad’ sites) Decrease page loading time Give H1 tag to page Title Create robots.txt for website Add data highlighter Also, you have to do some off-page activities as well to generate quality backlinks.Here are some ways to generate quality backlinks which are still effective in the SEO world and are the best techniques for a B2B business: Submit Business Listings Submit on Classified sites (if offering products) Take part in Forums & Questions/Answers Blog Commenting (for branding) Guest Posting (for exposure and branding) Social Bookmarking Social Media Sharing Video sharing Use some coupons to attract users. (in case of ecommerce sites) Directory (only if have high DA n relevant to your niche) Just start doing this, surely you will start getting results(traffic)

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Author name: digitalcave

About me

Why title tag is important

What is on-page & off-page SEO optimization?

What is SERP (Search Engine Result Page)?

What is Crawling in SEO

What is SEO & Why is it so important

How to increase website traffic organically

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