SEO stands for search engine optimization or sometimes referred to as search engine marketing. Businesses that have online presences must ensure that their products or services are being seen on the web and this is where SEO efforts come into play.
The goal of SEO efforts is to make your website, or specific landing page on your website, display when a specific search query is entered into a search engine (Google, Bing, etc.) by a customer or user. The higher up the list your website is, the better chance you have of getting people onto your site and interested in your products or services.
If a company’s site is displaying regularly or in top positions for relevant customer search queries then the company will have a better chance at either selling more products, increasing leads, or converting prospects into clients. SEO can have many different goals and the efforts all depend on the goals of the individual business.
How SEO Works
SEO is keyword-oriented and there is no SEO technique without keywords. Also, choosing the right keywords depends on your competitor’s keywords as well. You don’t want to go too crazy with it, you want to choose keywords that have medium competition but people are still using them in the search.
For example, if your website is advertising an event management company in Punjab you don’t want to use the keyword “The event management company ” because this will be a high competition keyword, instead, you want to use keywords like “ Punjab event management company ” or “ event management company in Punjab ” which despite being a medium competition keywords are strongly relevant to your website. Once you have chosen the right keywords the SEO process can be started.
Google’s algorithm for positioning websites in the search results is a secret for everyone except for Webmasters, they know what factors it is using to rank your website higher or lower in the search results. Another reason why SEO is so important is Google algorithm updates like Panda and Penguin designed to “destroy” websites which are using wrong SEO tactics and spam. Staying ahead of these updates means keeping your website always relevant and trustworthy.
