Google Ads

Available Ad FormatsGoogle Ads are available in a variety of formats. They include:Text AdsInclude a website title and description, as well as extensions to get clicksResponsive-Display AdsSelected by Google based on what visitors have already viewed on a website; can be text or imagesImage AdsCan be responsive or staticApp Promotional AdsAimed at driving app downloadsVideo AdsEither stand-alone or within other streaming video contentProduct Shopping AdsShow product and price details and appear under Google’s Images and Shopping sectionsCall-Only AdsLet users call a business by clicking on a phone number within the ad and track calls through Google Available Google Ad PlacementsBecause there are many websites within the Google search network, there are many places where ads can place your ads. These include:Google Search SitesThe vast network of all Google sites and search engines, including Google My Business, Google Maps, and moreGoogle Search PartnersThird parties, like Amazon and The New York Times, or even other search engines that allow Google AdsDisplay NetworkThird-party sites you can choose to display ads on Google’s display network directly or by subject relevance. This helps you to get in front of a more relevant audience, retarget customers, and optimize your campaign You should track the performance of your campaign through metrics the Google Ads platform provides.ImpressionsNumber of times an ad appears on a SERPCostAmount of money an advertiser is spending on a campaignClicksNumber of times someone clicks on an adAverage CPCTotal cost divided by the number of clicksConversionsWhen a user clicks an ad and performs a specific actionCost Per ConversionTotal cost divided by the number of conversionsClickthrough Rate (CTR)Total number of clicks divided by the total number of impressionsQuality ScoreHow well keywords perform compared to the ads and landing page associated with them, and the expected clickthrough rate. The backbone of Google Ads Ad ExtensionsSitelink – Link customers directly to areas of your websiteCallout – Text based links to highlight benefitsLocation – Encourages people to visit a brick and mortar businessCall – Allows people to call directly from your adPrice – Shows the price of products or servicesPromotion Extensions – Highlight promotions on your site. Text Ad Character LimitsHeadline 1: 30Headline 2: 30Headline 3: 30Description 1: 90Description 2: 90Path 1: 15Path 2: 15