You’ll love this article to optimize your website in 2024.
Looking back on 2023, we see some crucial information on the latest updates that will influence SEO strategies beyond 2024.
EEAT – First-hand Experience Is Now More Important Than Ever
With the 2023 update of the EEAT guidelines, first-hand experience is now the central ranking factor, prioritizing authentic, experience-based content over generic information.
Latest Algorithm updates are placing more weight on author entities. So, make sure you keep that in mind moving forward!
One of the latest algorithm updates placed a higher emphasis on author entities. Google has improved its ability to identify and appreciate content authors. This means that content linked to authoritative authors now has increased credibility and trustworthiness, thereby influencing rankings more than ever before.
AI Tools Offer Search Capabilities
Although AI tools have improved search capabilities, people still rely on Google for their queries. Despite advancements, people haven’t changed their search behavior.
Artificial Intelligence (AI) can potentially increase business scale, but it also highlights the importance of providing unique and original value to customers.
AI presents both opportunities and threats to the world.
AI can generate content that closely resembles what humans created. Similar to what’s already out there? It’s pretty amazing, but we need to be careful that we don’t end up with too much of the same thing. If we all start relying only on AI for content creation, then we might end up with a lot of generic content that looks the same. This is also something to think about for your own website.
As a content creator, it’s essential to acknowledge the potential risks that may arise from relying too heavily on something. AI-generated content. In particular, there is a risk of overusing AI to fill your blog with content that is largely based on previously published material. By staying vigilant and striking the right balance between AI and human creativity, you can ensure that your content remains fresh, original, and engaging for your audience.
How to Use AI?
AI can assist in various ways to boost productivity. Here are some examples:
Ask AI to edit your draft and establish voice and tone.
Summarize information that has already been provided.
Make the existing copy shorter.
Turn lengthy paragraphs into bullet points.
Let’s start by creating general outlines with a basic structure without getting into the specifics. Afterward, you can add your expertise and insights to make it more detailed and comprehensive, which only a human touch can provide. Alternatively, you can give content writers or subject matter experts these outlines to use as a framework and build upon them.
